Post by account_disabled on Mar 12, 2024 0:42:26 GMT -5
Develop an original visual identity One of the keys to a strong brand is its visual identity, there are companies and products that we remember for their graphic details or how they present themselves, take care of the difference in this too. Check if it has already been used online. Ideally, you can choose a name with an available domain (preferably .it or .com). A nice clean [company name].com domain will look much more authoritative if you avoid adding extra characters. Also check if the handles are available in the various social media: Twitter, TikTok, Instagram or Facebook, for the same reason. A clean @[company name] on social media conveys much more brand authority than something with added acronyms, hyphens, or numbers.
Think long and hard about where you want this project Canada Phone Number to fit into people's lives. Once you understand exactly what problem your project is solving or how it solves it, many of the names you initially thought of can probably be eliminated. Sometimes simplicity pays off. As Joe Pulizzi says in the book “ Content Business ”: “I changed our name to Content Marketing Institute. It's not particularly original, but this name immediately positioned us as experts. And then we don't have to waste time explaining to people what we do – they understand it straight away. What is the moral of the story? Sometimes a banal name that says exactly what you do is preferable to a sophisticated brand that you will have to explain.
A decontextualized name like “Nike”, “Amazon” or “Apple” is easy to remember, but it will cost you a lot from a promotional point of view to get it recognized and adopted. They are names that can afford big companies, with big budgets. If you have a small hardware store, perhaps the most suitable name for you will be, "The Allen Wizard", it sounds banal, but it is decisive. It is remembered well and makes you distinguishable in the midst of chaos. I imagine that to properly conclude this – at times banal – post we can add an equally banal conclusion like this: take the time, money and energy that you would like to put into an extraordinary brand and put it into the creation of a service, a product or of an experience that people can't help but remember. That's the way.
Think long and hard about where you want this project Canada Phone Number to fit into people's lives. Once you understand exactly what problem your project is solving or how it solves it, many of the names you initially thought of can probably be eliminated. Sometimes simplicity pays off. As Joe Pulizzi says in the book “ Content Business ”: “I changed our name to Content Marketing Institute. It's not particularly original, but this name immediately positioned us as experts. And then we don't have to waste time explaining to people what we do – they understand it straight away. What is the moral of the story? Sometimes a banal name that says exactly what you do is preferable to a sophisticated brand that you will have to explain.
A decontextualized name like “Nike”, “Amazon” or “Apple” is easy to remember, but it will cost you a lot from a promotional point of view to get it recognized and adopted. They are names that can afford big companies, with big budgets. If you have a small hardware store, perhaps the most suitable name for you will be, "The Allen Wizard", it sounds banal, but it is decisive. It is remembered well and makes you distinguishable in the midst of chaos. I imagine that to properly conclude this – at times banal – post we can add an equally banal conclusion like this: take the time, money and energy that you would like to put into an extraordinary brand and put it into the creation of a service, a product or of an experience that people can't help but remember. That's the way.