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Post by juthi52943 on Dec 24, 2023 2:01:02 GMT -5
Launch Challenges The famous fashion company Guess, for example, opened its Tik Tok profile on August 30, 2018, launching a real challenge with the hashtag inmydenim. A campaign strategically aimed at raising awareness among millennials and Gen Z consumers with a very specific objective: "feel safe and comfortable when returning to school by choosing a safe and sexy brand". A short video that translates to " transform your outfit from a disaster to the best dress. Thanks to denim " accompanied by the Tik Tok Job Function Email List style song "I'm a Mess" by Bebe Rexha Collaborations with famous influencers present on TikTok. So is Tik Tok a performing social network for all brands? The answer is: it depends When planning a marketing campaign you need to take into consideration which audience you are targeting and plan a targeted action on the channels where this audience is present. About a week ago the well-known band U2 landed on Tik Tok for the first time by posting an excerpt of about 26 seconds of their new song "Your Song Saved My Life", a song taken from the soundtrack of the new film "Sing 2". What is the reason for this choice? You almost certainly want to hit the specific target of children and young people potentially interested in the film. for Tik Tok requires an investment of time and resources for companies. You shouldn't simply recycle material already shared on other social networks, but create videos strategically designed for this platform.
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